I.R.A.Y. Companies specializes in quarterly truck, heavy equipment, and trailer auctions. The auctions are normally held in March, June, September, and December. The company also helps clients to manage their equipment needs. Their extensive advertising includes regional and national trade magazines and internet advertising. This has enabled the company to target their market to those interested in the available units and as a result, this brings competitive bidding. It also creates a favorable result for customers.